It’s no secret that Google Ads has long been the go-to site for businesses looking to advertise online, and for good reason. With its extensive search network, granular targeting capabilities and high-intent traffic, it’s a powerhouse platform that has delivered incredible results for companies across practically every industry. 

Capturing a user’s attention online is challenging enough, but turning that initial interest into action is where the real work begins. Many potential customers browse, explore, and then leave without taking the next step. Retargeting ads are an effective way to reconnect with these users and gently guide them back towards engaging with your brand.

Regency Laundry is a high end linen rental company that appeals to luxury brands, where we’ve been using targeted paid advertising strategies to improve visibility and boost client engagement rates. Our approach centres on utilising targeted keywords to reach a high end audience, where we’re already seeing exciting results - read on to find out more about our recent success.

If you’re interested in driving success from your marketing campaign, our performance updates are sure to inspire you this month. We’ve got so much to share, even after VanBroker joined us in just early December! Dive into our Bigg performance update below to learn more about how a results-driven approach to digital marketing can make a difference. 

From Gen Z and millennials to Generation X and even baby boomers, a large majority of individuals across all generations will have a presence on at least one social media platform. Whether they use Facebook, LinkedIn, Instagram or any other of the wide range of platforms, there’s no denying that social media is a defining characteristic of the modern landscape.

Can you imagine a Christmas where you see over a 100% increase in conversions and purchases on your website? What about a 170% return on ad spend? Charles Owen didn’t have to, as this is exactly what happened for them over the 2023 Christmas period thanks to our efforts here at Bigg.

Our efforts here at Bigg provide visible results for many of our clients in the automotive industry, with The Car Buying Group being just one example. We continue to achieve remarkable results for them, generating over 16,000 enquiries and achieving 57% year-on-year growth.

In the ever changing world of digital marketing, pay-per-click (PPC) continues to be a crucial component when it comes to enhancing our online presence. As we move into 2024, we could be preparing for a change in the world of PPC advertising. 

Constructing an effective ad campaign may well be the difference between a disappointing product launch or a successful marketing initiative, with plenty of platforms, providers and techniques to consider. Though this may be overwhelming at first, nobody said that managing a budget would be easy – though Google’s new Performance Max campaign options are here to try and simplify the process for all involved. 

Apple has recently announced its new Ad Network, a platform that allows marketers to reach customers across Apple’s ecosystem of devices, including iPhones, iPads, Macs, Apple Watches, and Apple TVs. The new ad network aims to provide marketers with a more effective way to reach their target audience and create personalised experiences.

Dedicated landing pages are a crucial aspect of any effective website as they serve as a focused entry point for specific campaigns, products, or services. When it comes to advertising and organic rankings, dedicated landing pages offer several benefits that can greatly enhance the overall performance and impact of a website.

Microsoft Ads, formerly known as Bing Ads, is a sometimes underrated advertising platform that offers a number of unique benefits for businesses of all sizes and industries. While Google Ads is the dominant player in the search engine advertising market, Microsoft Ads offers a number of advantages that make it a valuable addition to any digital marketing strategy.

Ad fatigue is a phenomenon in which audiences become less responsive to advertising over time and something we’re starting to see more often when talking with new clients. This can happen for a number of reasons, but it is most commonly seen in situations where audiences are exposed to the same ad or ads over and over again.

Facebook advertising can be a powerful tool for reaching potential customers and growing your business, but it can also be challenging to get your campaigns to perform well.

If you are then you’re no different to a large number of people we talk to on a regular basis, and, whilst there can be many reasons for the lack of results, one of the most overlooked by businesses and agencies alike is the website or landing page.

Paid advertising usually makes up a big percentage of a marketing campaign’s budget, whether that’s to target direct enquiries and sales, or to test and build an effective SEO strategy.

Facebook Ads can be a powerful tool to help turn potential stakeholders into paid customers. However, despite well-targeted ads, some businesses might still find that they are falling short of their lead conversions.

For business owners and marketers alike, the Cost Per Acquisition (CPA) metric is a crucial indicator of how your campaign is performing.

Carefully built Google ad campaigns are one of the very best methods you have for generating leads.

There’s no doubt that client-side tracking can help to deliver relevant and targeted content to specific audiences, with cookies and site tags invaluable for the modern advertiser.