Bluesky has been at the forefront of many social media professionals' minds in recent times. Positioned as a competitor of X (formerly known as Twitter), the open-source, text-based platform has seen rapid growth - in 2024, its user base skyrocketed from 2.89 million to 25.94 million. 

At Bigg, we’re all too aware that marketing trends evolve quickly, and staying ahead of the curve can be a challenge. One topic that deserves more attention in 2025 is dark social. It’s not just a buzzword – it’s a critical piece of the puzzle for understanding how people really engage with your content. If you’re not already thinking about dark social, you could be missing a golden opportunity to learn more about your audience and refine your digital campaigns accordingly.

Social media has become an undeniable cornerstone of modern life. It’s where we connect with friends and family, stay informed about current events, and discover new products and services. But for many people with disabilities, engaging with social media content can be a frustrating and exclusionary experience.

LinkedIn, home to over a billion members worldwide, stands out as a key player for businesses aiming to up their marketing game. It’s not just a network; it’s a powerhouse for generating leads, with a vast majority of its members playing a role in business decisions and wielding twice the purchasing power of the typical online crowd.

Facebook, Instagram, TikTok, Vine, Reddit, Tumblr. The list of social media platforms goes on and on, offering helpful websites and apps that allow for the creation and sharing of information. Some, like Facebook, have stood the test of time and remain popular to this day. Others, such as Vine, had their moment in the sun before fading out of the cultural zeitgeist.

It’s not uncommon for businesses to find themselves struggling to come up with content for their social media channels and the root cause of this can almost always be down to the lack of strategy and planning.

Nobody could blame you for getting confused over which social channels you should be focusing on, and if you’re like a lot of businesses we speak to, it’s easy to fall into the trap of signing up for all of them and generically posting the same content across all of them.

Building your social media presence as a brand can be a really great way to engage with both potential and current customers, build brand trust and promote your products or services.